The most common and collectible American movie poster size is One Sheet, which is approximately 685.8 mm x 1016 mm (27 in × 40 in). But they still are very popular with collectors today. Lobby cards are no longer used in theaters and are rarely printed for movies. They were first introduced in the 1910s in theatre lobbies. One of the oldest forms of movie poster art is a Lobby card – 279.4 mm x 355.6 mm (11 in × 14 in). The entertainment industry keeps on using posters, which come in a variety of shapes and sizes. In the days of William Shakespeare, hand drawn posters put up all about the town enticed people to see the latest Shakespeare's play. The movie industry became one of the first to use posters. They can be also placed indoors in heavily populated areas like theaters, coffee shops, book shops, trade shows. Large-sized posters are perfect for grabbing people’s attention. Marketers choose them for services and products promotion using large type sizes for a straight to the point message and eye-catching graphics attracting people on their way. Large poster size is 609.6 mm x 914.4 mm (24 in × 36 in), best for outdoor advertising. In fact, they can be used in any point where passers-by will see them. You can see medium format posters in malls and shops. Medium poster sizes are commonly used for printing celebrities photos (sports icons, music bands, actors), for family and friends collages with family photos. But you can also place some text below the main heading. These are often effectively used with large graphics and one headline message. Use them if you have a favourite photo or a picture that you would like to turn into a poster. Medium posters come in 457.2 mm x 609.6 mm (18 in × 24 in) size, which are standard indoor formats and best choices for your room.
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